Our company (Applewell Ltd) was founded in January 1990, and our first invoice was dated  2nd February 1990, so we are celebrating 20 years in business this year.

Very soon after our foundation we started working with The Marketing Organisation, one of the UK's leading incentive travel companies. Working closely with them, we designed a range of insurance products to protect them and their clients including certain special event insurance extensions which are still unique to us 20 years later.

We are delighted to say that The Marketing Organisation (now as BI Worldwide) are still clients 20 years later. What we started with them, we now provide to hundreds of event organisers, ranging from one person companies through to some of the biggest names in the business, and for almost every type of event from a cricket match to a global convention. We have come a long way in that time, but still look to learn something every day.  Here's to the next 20 years....!